Anarchy and mafia-style extortion erupt in South Africa as a local retailer is attacked by violent Economic Freedom Front protestors. Attacks on branches of Clicks SA which can only be described as commercial terrorism were instigated by the leader of the EFF Julius Malema in a tweet on Sunday. The tweet followed after Clicks SA posted an advert for a hair product on their website over the weekend.

The advert caused an outrage on social media with users objecting to a black model being used to depict “Dry & Damaged Hair” and a white model to depict “Fine & Flat Hair”.

The EFF claims that the advert undermined the dignity of black South Africans and suggested that the ‘hair of black people is damaged and inferior to that of white people’.

Clicks, apologized for the campaign, calling it a mistake. Clicks SA has 881 retail stores across the country, employing over 15 000 people.

“We have made a mistake and sincerely apologize for letting you down. We recognize we have a role to play in creating a more diverse and inclusive S.A, starting with our website content. We know we need to do better, and commit to ensuring our content better reflects this value,” Clicks SA said.

Despite the apology on Monday 07 September 2020, several stores of the retailer were attacked with some ransacked and destroyed. At most locations the South African police refused to intervene and protect property and employees, causing the Democratic Alliance to seek legal action. No arrests have been made. Read More.

Attack Cathcart Road Queenstown

The retailer provides a much-needed healthcare service to South Africans and a spokesperson for the company said contingency plans have been put in place to ensure the safety of both customers and staff.

“Clicks has taken full accountability and apologized unreservedly for the advertisement published on its website and has taken immediate action to address all concerns.” – Clicks SA said.

The branch in Witbank was petrol bombed just after 8AM on Monday by members of the EFF.

Clicks in Witbank. SOURCE – Twitter

Attending a protest at a store in Johannesburg – one of the most racist politicians in South Africa, Julius Malema issued the following warning to the retailer.

Julius Malema in Johannesburg. SOURCE – Twitter


Four days of terrorism, intimidation, and extortion followed with the same modus operandi. The business would be provided with a written ultimatum in the form of a press release by the EFF and then had 24 hours to respond. Suppliers of Clicks that were intimidated and funds extorted from in this way included Unilever a British-Dutch multinational consumer goods company and Tressemé South Africa. Astonishingly the South African police failed to protect and serve neither the countries’ citizens nor its businesses. One of the exceptions was a shopping Mall in Stellenbosch where the police with the aid of citizens removed to the terrorists.

READ MORE: South African police complicit in terrorism

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On Thursday 10 September 2020 after several days of business disruption, Clicks management eventually folded and met with the EFF and their leader Julius Malema.

Click SA capitulate to Mafia Style extortion

In a joint press release, the Economic Freedom Front publicly declared victory and the punitive damages Clicks SA agreed to. Setting South Africa on a new path of mafia-style extortion and laying down a new president where any corporation that wishes to do business, will do so by the rules and whims of the EFF. No courts or judiciary required, no commission of inquiry, and no government involvement is required.

Blackmail and extortion are the new laws of the land.

The message is simple Pay or we HARASs your customers and burn your business down.


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